Mike Hauptman

Mike Hauptman, CEO and co-founder of AdLib, dives into the dramatic reinvention of his company after the collapse of MediaMath in 2023. He shares the emotional rollercoaster of the shutdown and how AdLib turned adversity into opportunity. Hauptman highlights the launch of Adlet, a revolutionary ad platform for mid-sized marketers, and emphasizes the importance of strong client communication during crises. The conversation also touches on modern visibility strategies for business leaders in ad tech, focusing on personal engagement and effective content marketing.

In this discussion, Mike Hauptman, founder and CEO of AdLib, shares insights from his journey in the ad tech industry. He emphasizes evolving leadership to prioritize trust over control in a remote-first world. Mike reveals how the collapse of MediaMath pushed AdLib to innovate quickly, expanding its global team. He discusses fostering a strong company culture centered on empathy and vulnerability, while also addressing the challenges of maintaining connectivity remotely. Aspiring founders will appreciate his candid advice: just take the leap and start!

Mike Hauptman shares his journey in the ad tech industry, from MediaPlex to creating AdLib. The discussion highlights challenges in the post-cookie world and the value of community groups in business development.