AdTechGod Pod
Ep. 16 Mike Hauptman from AdLib chats with AdTechGod
Feb 20, 2024
Mike Hauptman shares his journey in the ad tech industry, from MediaPlex to creating AdLib. The discussion highlights challenges in the post-cookie world and the value of community groups in business development.
26:59
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Quick takeaways
- Mike Hauptman founded AdLib to simplify programmatic advertising, removing barriers for marketers.
- AdLib addresses industry challenges like cookie deprecation, offering unified audience management across DSPs.
Deep dives
Mike's Journey in Ad Tech and Founding Adlib
Mike's journey in the digital advertising industry began at MediaPlex before moving to MediaMath, where he held various roles, demonstrating expertise and leadership. He co-founded Adlib to address marketers' struggles in accessing premium DSPs, simplifying programmatic campaigns across channels and DSPs. The company evolved from initial challenges to building an easy-to-use DSP platform.
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