Journey from MediaPlex to Building Applib: Navigating the World of AdTech

This chapter follows the speaker's path from starting at MediaPlex, an edtech company, to exploring new opportunities in programmatic marketing at MediaMath. It discusses the challenges faced by enterprise Demand-Side Platforms (DSPs) like MediaMath and how this led to the creation of Applib, a user-friendly DSP. The chapter also reflects on the growth of the business, the journey towards obtaining health insurance, and the impact of market trends on the AdTech industry.