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Rethink LinkedIn Ads Strategy
- Companies waste most LinkedIn ad budgets chasing leads that don't close.
- Shift focus from lead gen to expanding organic content reach for better results.
Use LinkedIn Ads To Amplify
- Use LinkedIn ads to amplify creative, educational content, not just lead gen forms.
- Build segmented, targeted video or visual campaigns tailored to your buyer personas.
Validate Messaging Before Ads
- Don't rely heavily on click-through rates to judge ad effectiveness.
- Validate messages with customers first, then confidently run ads based on that insight.