200 - How to Not Throw Away Money On LinkedIn Ads | Demand Gen Live S2 x53
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Are You Getting 50 Dollar Leads?
The most generous attribution model that you can give to anything is visible attribution. So i look at it, it with like, visible attribution, bunch of tunnel weeds with e books that don't close. And then we look over the past 12 months at every single contact that ever had an attributable touch from that campaign. And then map that back against revenue. This isn't last touch, this isn't first touch. This is any touch, if there was any touch with this person, and then they became closed one. And this is still how bad it is. I do that with e books every time, just to see. It's very obvious and clear when this happens. That's where
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