a16z Podcast Marketing web3: Audience, Community, More
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Apr 13, 2023 Amanda Cassatt, author of "Web3 Marketing" and former CMO at ConsenSys, and Kim Milosevich, CMO at a16z crypto, dive into the exciting world of Web3 marketing. They discuss the transition from traditional marketing to a community-driven approach, emphasizing grassroots engagement and the importance of early marketing efforts. The conversation highlights personal branding for leaders, the value of community curation, and effective strategies for measuring ROI. They also reflect on the cultural evolution from Web1 to Web3, advocating for inclusivity and diverse talent.
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Marketing as Matching
- Marketing is matching products with people who would use them if they knew about them.
- It involves understanding the product deeply and identifying the target audience.
Expansive Marketing
- Founders should view marketing more expansively.
- Everything between building and trading is marketing, from a company's name to developer documentation.
Founder's fallacy
- Technical founders often prioritize product development over marketing, leading to a "build it, they will come" fallacy.
- Web3 requires early community building, highlighting the increasing importance of marketing.
