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Marketing web3: Audience, Community, More

a16z Podcast

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Navigating Marketing in Web3

This chapter explores the evolving landscape of marketing in the Web3 and crypto space, emphasizing a shift from traditional, intrusive methods to a value-driven approach. The discussion highlights the importance of grassroots community building and the need for technical founders to recognize that effective marketing must start early to differentiate their products. By examining the relationship between decentralized applications and the Ethereum platform, the chapter underscores the symbiotic nature of product and marketing, advocating for a collaborative and community-focused strategy.

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