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Marketing web3: Audience, Community, More

a16z Podcast

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Navigating Community Marketing in Web3

This chapter explores the evolution of community marketing within the context of Web3, highlighting how it contrasts with traditional marketing paradigms. It emphasizes the importance of communication and collaboration within community-driven initiatives, allowing users to take ownership of projects. Additionally, it examines the Web3 marketing funnel, showcasing how community engagement transforms consumer relationships and marketing strategies.

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