
Marketing web3: Audience, Community, More
a16z Podcast
Navigating Community Marketing in Web3
This chapter explores the evolution of community marketing within the context of Web3, highlighting how it contrasts with traditional marketing paradigms. It emphasizes the importance of communication and collaboration within community-driven initiatives, allowing users to take ownership of projects. Additionally, it examines the Web3 marketing funnel, showcasing how community engagement transforms consumer relationships and marketing strategies.
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