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Marketing web3: Audience, Community, More

a16z Podcast

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Navigating Web3: Challenges and Strategies

This chapter explores the evolving dynamics of projects in the Web3 space, emphasizing the need for careful evaluation and cautious promotion. It discusses the significance of personal branding for leaders and the role of individual personalities in fostering community engagement, while also addressing the balance between decentralization and recognition. The conversation delves into progressive decentralization, stressing the importance of foundational culture, community involvement, and the value of physical events for trust-building.

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