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Marketing web3: Audience, Community, More

a16z Podcast

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Strategic Marketing in Web3

This chapter explores effective marketing strategies for Web3 projects, focusing on the importance of measuring ROI with meaningful metrics over vanity statistics. It highlights the necessity of community engagement and outlines the optimal hiring practices for marketing teams in decentralized organizations. Additionally, the chapter emphasizes the unique challenges and tactics required for successfully marketing in the DeFi and NFT sectors.

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