with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the  author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more! 

with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the  author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more! 

with @cdixon @eddylazzarin @smc90A conversation about the markets and how recent events affect crypto and web3; mental models for thinking about crypto and web3, and the longer arc and evolution of technology history, open source, etc.; and methods & metrics for measuring price-innovation cycle ebbs and flows, creators in web2 vs web3, and much more -- as well as key trends that are top of mind. web3 with a16z is a new podcast for anyone seeking to understand and go deeper on blockchains, crypto, and web3. It is about how users and builders -- whether artists, coders, creators, developers, companies, organizations, or communities -- now have the ability to not just "read" (web1) + "write" (web2) but "own" (web3) and build with pieces of the internet, unlocking a new wave of creativity and entrepreneurship.Brought to you by the team at a16z crypto (and the original team behind the a16z Podcast), this show features hallway conversations, discussions, interviews, oral essays, and more on the latest and leading trends in the space, including sharing research, occasional data readouts, and insights from the top scientists, and makers, in the space. It is hosted by Sonal Chokshi, longtime showrunner (2014-2022) and host of the popular a16z Podcast and network, now editor in chief at a16z crypto; as well as a rotating cast of characters from our team who appear in and occasionally co-host episodes as well.In the initial episodes, we start by setting some quick context, before we dive deep the rest of the season on topics ranging from auction design and mechanics, NFTs, security, zero knowledge, gaming, decentralized media, tokenomics, history, infrastructure, roadmaps, and much more -- in the form of everything from hallway conversations to interviews to oral essays; but as always, as is a signature of our other shows, with high density insights and respect for our listeners' time and attention.You can find show notes with links to resources, books, or papers discussed; transcripts; and more at a16zcrypto.com. This episode was produced, and edited by Sonal Chokshi. The episode was technically edited by our audio editor Justin Golden, with thanks to longtime sound engineer Seven Morris. Credit also to Moonshot Design for the art. And special acknowledgments to Chris Dixon, founder and managing partner; CMO Kim Milosevich; and several others on our team here for their support.To follow more of our work and get updates, resources from us, and from others – be sure to subscribe to our newsletter web3 weekly; you can find it on our website at a16zcrypto.com. 

In this hallway-style conversation with a16z's Margit Wennmachers, longtime operating partner for Marketing, and Kim Milosevich, CMO for a16z crypto, open up the black box of crisis communications with Sonal Choksi and explore the process and mindsets before, during, and after a crisis.They discuss common FAQs like: What constitutes a crisis? Can someone inside a company "call it" early and prevent a crisis from becoming a bigger deal? How do you respond when there's a lag or too much time between acknowledging the issue and finding out all the facts? Who should be in the (war) room ? Should you share the off-the-record background story with reporters? How do you know when a crisis begins and ends -- or that you're ready for a "comeback" story? We explore all this and more.

Margit Wennmachers, head of marketing at Andreessen Horowitz and co-founder of the OutKast Agency, joins Kim Milosevich from the same firm, previously at Skype, to discuss crisis communications. They explore how crises can transform corporate culture and the importance of early recognition in crisis management. The duo dives into challenges unique to the tech industry, the nuances of corporate apologies, and the essential role of transparency. Ultimately, they reveal how effective crisis management ties to business strategy and values.