with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the  author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more! 

with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the  author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more! 

Amanda is the Founder & CEO of Serotonin, the leading web3 marketing agency and product studio. Amanda sat down with us to discuss 6 web3 concepts that businesses and creators must plan for in 2023. They are; the future adoption of NFTs, what community means to web3, web3 marketing, web3 social and the creator economy, the conflict of open and closed worlds, and the new economic survival of DAOs. This episode is part of our “WEB3 PODCASTS FOR BEGINNERS” playlist on Spotify. If you're new to web3, click HERE and make sure to hit the + button to add the playlist to your library. If you find the playlist helpful or think we need to add other episodes, please let us know on Twitter (link below). 🤝 HELP US GROW 🤝 Follow/Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER & PRO REPORT  👥 JOIN OUR COMMUNITY ON DISCORD  🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter 👉 Kyle’s Twitter 👉 YouTube 🚀 SPONSORS 🚀 Lens Protocol: It's time to switch to web3 social with Lens 🎙 GUEST INFO 🎙 Name: Amanda Cassatt Twitter: https://twitter.com/amandacassatt Website: https://amandacassatt.com/ Amanda's Book: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951/ref=sr_1_1?crid=1VL5WCFKPL3A2&keywords=web3+marketing&qid=1672853175&sprefix=web3+marketing%2Caps%2C144&sr=8-1 ⏱ TIME POINTS ⏱ 0:00 - Intro 6:25 - What NFT categories is Amanda most excited about for 2023? 11:58 - What should we expect from crypto wallet on-boarding? 18:10 - Why is loyalty such a good use case for NFTs 21:15 - What does community mean to web3? 23:47 - What are the best ways to build community 27:12 - Will Discord continue to be the #1 host for web3 communities? 30:10 - Web3 social 34:35 - Amanda’s Book 38:14 - The difference between web2 and web3 marketing 42:42 - The current state of the metaverse 50:17 - Are DAOs working? 58:40 - What’s the next big onramp to web3? 1:02:12 - How to get the book 1:03:27 - Speed round

Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency, discusses scaling a Web3 native agency, go-to market strategies, community launch and growth tactics, loyalty programs, and 2024 trends to watch out for in the podcast.

Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing, discusses the evolution of Web1 to Web3 and the importance of nurturing authentic relationships within online communities. She emphasizes the role of transparency and active stakeholder engagement in Web3 marketing and the need to measure success through the health and vibrancy of communities. The podcast also explores how traditional businesses can enter Web3 while maintaining authenticity and discusses the role of blockchain in fostering community and recording history.