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Web3 CMO Stories
Web3 Marketing and the Power of Community with Amanda Cassatt | S3 E34
Jan 16, 2024
Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing, discusses the evolution of Web1 to Web3 and the importance of nurturing authentic relationships within online communities. She emphasizes the role of transparency and active stakeholder engagement in Web3 marketing and the need to measure success through the health and vibrancy of communities. The podcast also explores how traditional businesses can enter Web3 while maintaining authenticity and discusses the role of blockchain in fostering community and recording history.
32:13
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Quick takeaways
- Web3 marketing focuses on transparency and active stakeholder engagement within online communities.
- Web3 communities prioritize engagement, discussions, and the quality of participants as crucial metrics for measuring success.
Deep dives
The Evolution of Web1 and Web2: Understanding Web3 Potential
In the early chapters of her book, Amanda focuses on the history of crypto and how it ties back to the original intentions of the creators of the web. The founders wanted a decentralized web-native value layer, but that didn't come to fruition until Web2 startup business models emerged. Web3, then, is a restoration of that original vision, aiming for a decentralized and open internet. Amanda emphasizes that Web3 is a return to the values of the creators rather than a completely new philosophy. The narrative explores the connection between Ethereum, Bitcoin, and the development of programmable blockchain technology. Ethereum and similar blockchains are considered the foundation for building a complex new financial system that offers decentralized, programmable money and new financial products.
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Discover
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