Web3 Marketing and the Power of Community with Amanda Cassatt | S3 E34

Jan 16, 2024

Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing, discusses the evolution of Web1 to Web3 and the importance of nurturing authentic relationships within online communities. She emphasizes the role of transparency and active stakeholder engagement in Web3 marketing and the need to measure success through the health and vibrancy of communities. The podcast also explores how traditional businesses can enter Web3 while maintaining authenticity and discusses the role of blockchain in fostering community and recording history.

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Introduction

00:00 • 4min

Bitcoin, Ethereum, and the Evolution of Web3

04:26 • 17min

Setting Goals and Keeping People Engaged in Web3

21:18 • 2min

Web 2.5 and the Significance for Marketers

23:25 • 6min

Discussion on Online Summit, Amanda's Book, and Call to Action

29:35 • 2min

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Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.

As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.

Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.

This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassatt

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