#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
Feb 7, 2024
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Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency, discusses scaling a Web3 native agency, go-to market strategies, community launch and growth tactics, loyalty programs, and 2024 trends to watch out for in the podcast.
Web3 marketing involves creating intrinsic and extrinsic alignment among community members to drive engagement and holistic growth.
To transition to Web3, companies can implement loyalty programs, adopt blockchain technology, and collaborate with big brands.
Deep dives
The Importance of Web3 Marketing
Web3 marketing is essential for companies looking to embrace the opportunities and growth potential of the Web3 space. With a deep understanding of the technology and the audiences within the ecosystem, marketers can effectively convey the purpose and vision of their projects to build a strong and sustainable community. This involves creating intrinsic and extrinsic alignment among community members, allowing them to have ownership and active participation in the project. By fostering a community driven by shared values and incentivizing contributions, marketers can drive engagement, conversions, and holistic growth. As Web3 continues to evolve, marketers should expect trends such as institutional adoption of crypto, convergence between AI and Web3, and the growth of open-source projects.
Bridging Web2 and Web3
To bridge the gap between Web2 and Web3, companies can implement loyalty programs and adopt blockchain technology for membership rewards and data management. By building an on-chain community and history of transactions, companies can reward their customers, gather valuable data, and learn more about their audience's buying behavior. Moving these interactions to the blockchain allows for better targeting and engagement, while also ensuring compliance with data protection regulations. Other strategies for transitioning to Web3 include bringing in genuine technology innovations like zero-knowledge proofs and privacy solutions, integrating real-world assets on-chain, and collaborating with big brands for membership programs and loyalty initiatives.
Resources for Web3 Marketers
For marketers interested in Web3, 'Web3 Marketing: A Handbook for the Next Internet Revolution' by Amanda Cassatt provides valuable insights and best practices. This book offers a non-technical guide to arming marketers with the knowledge and tools needed to succeed in the Web3 landscape. Additionally, the Web3 Marketing Professional Community, accessible through NFT membership, provides a platform for networking and further learning in the field. Following Amanda Cassatt on Twitter and exploring the content shared by Serotonin, a Web3 native marketing agency, can also provide marketers with industry updates and valuable resources.
Exciting Developments in 2024
In 2024, the Web3 space is expected to witness significant developments. The institutional narrative surrounding crypto will continue to grow as more big financial firms adopt cryptocurrencies and introduce crypto-centric financial products like ETFs. Innovations in zero-knowledge proofs and privacy solutions will provide increased security and privacy for Web3 applications. Moreover, the convergence of AI and Web3 will unlock new possibilities, enabling AI-driven on-chain interactions and AI code audits for decentralized finance protocols. The integration of real-world assets on-chain and the adoption of membership rewards and loyalty programs by well-known brands will further amplify the growth of Web3. Overall, 2024 is set to be an exciting year for the Web3 space.
Hello everyone,
This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency.
I brought her on to chat about
* Scaling a Web3 native agency & what founders should choose as Marketers
* Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for
and more
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Mint the episode here:
https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1
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