OOO - A Web3 Marketing Podcast cover image

OOO - A Web3 Marketing Podcast

#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt

Feb 7, 2024
Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency, discusses scaling a Web3 native agency, go-to market strategies, community launch and growth tactics, loyalty programs, and 2024 trends to watch out for in the podcast.
48:42

Episode guests

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Quick takeaways

  • Web3 marketing involves creating intrinsic and extrinsic alignment among community members to drive engagement and holistic growth.
  • To transition to Web3, companies can implement loyalty programs, adopt blockchain technology, and collaborate with big brands.

Deep dives

The Importance of Web3 Marketing

Web3 marketing is essential for companies looking to embrace the opportunities and growth potential of the Web3 space. With a deep understanding of the technology and the audiences within the ecosystem, marketers can effectively convey the purpose and vision of their projects to build a strong and sustainable community. This involves creating intrinsic and extrinsic alignment among community members, allowing them to have ownership and active participation in the project. By fostering a community driven by shared values and incentivizing contributions, marketers can drive engagement, conversions, and holistic growth. As Web3 continues to evolve, marketers should expect trends such as institutional adoption of crypto, convergence between AI and Web3, and the growth of open-source projects.

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