#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
OOO - A Web3 Marketing Podcast
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Scaling a Marketing Team
The speaker shares their experience in scaling a marketing team, discussing the challenges of finding a knowledgeable agency partner in the Web3 space and the decision to build an in-house team. They also emphasize the importance of having a knowledgeable internal stakeholder to oversee marketing channels and the role of agencies for intermittent functions like PR.
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