Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations. a TL;DR * Adressable's unique value proposition * Web3 user behaviours particularities and acquisition challenges * Data collection and attribution challenges * Market Opportunities and Challenges and more. Get in touch: Asaf - https://x.com//AsafNadler Addressable - https://www.addressable.io/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started * How we marketed it * What did sponsors want * What did participants want * Lessons and what next and more. Support the show here ⁠⁠https://linktr.ee/supporttheooo⁠⁠ Get in touch: Annelissa- ⁠https://x.com/notannelisa Alina - https://x.com/alinalatinina Thank you to our sponsors: Giga - https://gigaver.se/ Addressable - https://www.addressable.io/ Cookie3 - https://www.cookie3.com/ Honolym - https://holonym.id/ Pigli - Deform - https://www.deform.cc/ Caldera - https://www.caldera.xyz/ Aeternity Foundation - https://aeternity.com/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy * Case studies and where can learn from others in the industry * Breaking down Polygon's marketing funnel * Marketing failures at Polygon and lessons * Enterprise focus * Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/0xlstern Polygon - https://polygon.technology/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Samantha Yap, Founder and CEO of YAP Global. YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press. a TL;DR * The evolution of Web3 PR in the last few years * Common misconceptions about Web3 PR * When is a company ready to do PR * What can you do as a small company/founder to stand out * Web3 PR metrics * PR campaigns examples and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Samantha - https://x.com/samanthawyap YAP Global - https://yapglobal.com/ Follow us: Twitter ⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠ LinkedIn -⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠ Farcaster - ⁠h⁠⁠ttps://warpcast.com/frogule⁠⁠⁠ Alexandra - ⁠⁠⁠https://twitter.com/frogule⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone, This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in pushing Brahma.fi as an integrated smart account * Pre-TGE strategy to build up the hype for ultimate Token launch * Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing * Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management

Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL * Marketing strategies for institutional vs individual accredited investors * Campaigns & case studies * Their product marketing approach & how they integrate customer feedback * Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

Get your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ ⁠Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building  @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space. a TLDR * How the 5.6 M investment is used for tech advancement * How AI integrations at Metaintro enhance the job search and the recruitment process * Where is the Web3 recruiting industry at the moment * Does and don'ts when trying to land a job * Top skills that can help you land a job in this bull market and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Lacey - https://x.com/Laceykaelani Meta Intro - https://www.metaintro.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

Get your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO  @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

Eva Nevraj, Director of Growth at Persona3, discusses Web3 advertising, targeting native audiences, and why it converts better than Web2. They also explore integrating ads into marketing strategies and who should use Web3 advertising. Eva highlights Persona's curated network matching ads to high quality Dapps and running campaigns for major Web3 brands.

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at  @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise. I brought her on to chat about: * What is Outlier Ventures and how do their Base and Ascent accelerators work * Challenges Web3 Startups face * Go-to-Market Strategies for B2C and B2B Web3 startups * Emerging trends * Outlier Ventures's plan to start ahead of the emerging trends and more. A quick timestamp: 0:00 - Eunika's journey 7:03 - Outlier Ventures Accelerator 10:01 - Base Camp Program 11:50 - Wormhole Partnership 19:16 - Targeted lead engagement 29:03 - Managing work balance 38:56 - Understanding your audience 42:04 - Importance of storytelling and branding in Web3 45:10 - Lessons learned as a founder 48:41 - Web 3 Expectations 55:27 - Future of Metaverse Use Cases 58:29 - Apple Vision Pro 1:00:00 - Supporting Startups 1:08:25 - Managing Spam Levels 1:18:41 - Marketing Collaboration 1:20:47 - Staying Up-to-Date to emerging trends in Web3 Support the show here https://linktr.ee/supporttheooo Get in touch: Eunika - https://warpcast.com/eunika.eth Outlier Ventures - https://outlierventures.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast