
OOO - A Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
alex@outofordinary.xyz
#web3marketing
Latest episodes

Apr 9, 2025 • 1h 3min
#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases* Limitations of current web2 attribution solutions, and Web3 solutions improves them* Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3* Emerging trends in Web3 Marketing* and more. Get in touch:Tomer Sharoni - https://x.com/TomerSharoniAddressable - https://www.addressable.io/Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcastFarcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/Timestamps:Chapters00:00 Intro08:05 The Birth of Addressable and Market Research16:09 Web3 Marketing Challenges and Opportunities24:08 AI Integration in Growth Marketing29:47 Understanding Customer Insights in Crypto32:34 Measuring Success in Web3 and Web234:04 User Experience: The Key Barrier to Adoption38:57 The UX Challenge: Comparing Web2 and Web344:07 Marketing in Web3: Bridging the Knowledge Gap52:12 Emerging Trends in Web3: RWA and AI Agents57:25 The Future of Addressable: Data-Driven Marketing Solutions

Mar 24, 2025 • 1h 11min
#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.a TL;DR * Why and how to organise an ETH Event* What kind of marketing works to promote it* How do you tailor experiences for the participants* Successful PR tactics to attract participants and sponsors* and more. Get in touch:Daria - https://x.com/DariaStrategy or https://dariastrategy.comMonika - https://x.com/monikabzajacETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsawFollow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcastFarcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/Timestamps:00:00 Intros03:12 Event Organization Insights05:58 Marketing Strategies for Ethereum Events09:07 Overcoming PR Challenges in Eastern Europe11:46 Community Dynamics in Warsaw14:54 Engaging Non-Technical Audiences18:13 Structuring Speaker Tracks for Value21:05 Effective Communication Channels35:19 Engaging Content Strategies37:32 Best Practices for Event Engagement42:23 The Role of Hackathons in Development48:01 Encouraging Gender Diversity57:00 Lessons Learned from Organizing Events01:01:09 Educational Resources in Web3

Mar 7, 2025 • 1h 2min
#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches* and more. Get in touch:Louie - https://x.com/lou3eeLukso - https://lukso.network/Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/Timestamps:

Feb 5, 2025 • 59min
#63 The 2025 token launch marketing playbook w Mia Unhashed
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone, today's guest is
Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb.
a TL;DR
* When and why you need a token
* How is the best way to launch it
* Top KPIs to measure
* How to handle FUD
* Case studies
and more.
Get in touch:
Mia - https://x.com/mia_unhashed
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
00:00 Introduction to Web3 and Mia's Journey
02:50 Current State of the Web3 Market
04:51 The Role of Marketers in Web3
08:55 When and Why to Launch a Token
10:50 Challenges of Token Launches
17:15 Common Mistakes in Token Launches
20:24 KPIs for Token Launches
24:38 Tracking Marketing Impact in Web3
26:14 Exploring Sentiment Tracking Tools
27:08 Mobilizing Community for Token Launches
32:22 The Role of Influencers in Marketing
37:41 Successful Airdrop Strategies
40:41 Handling Backlash and FUD
50:11 Lessons from Project Experiences

Jan 18, 2025 • 1h 1min
#61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.
a TL;DR
* Adressable's unique value proposition
* Web3 user behaviours particularities and acquisition challenges
* Data collection and attribution challenges
* Market Opportunities and Challenges
and more.
Get in touch:
Asaf - https://x.com//AsafNadler
Addressable - https://www.addressable.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Jan 5, 2025 • 1h 2min
#62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone,
As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see.
a TL;DR
* How everything started
* How we marketed it
* What did sponsors want
* What did participants want
* Lessons and what next
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Annelissa- https://x.com/notannelisa
Alina - https://x.com/alinalatinina
Thank you to our sponsors:
Giga - https://gigaver.se/
Addressable - https://www.addressable.io/
Cookie3 - https://www.cookie3.com/
Honolym - https://holonym.id/
Pigli -
Deform - https://www.deform.cc/
Caldera - https://www.caldera.xyz/
Aeternity Foundation - https://aeternity.com/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Jan 5, 2025 • 1h 7min
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone,
Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption.
a TL;DR
* Polygon's brand building strategy
* Case studies and where can learn from others in the industry
* Breaking down Polygon's marketing funnel
* Marketing failures at Polygon and lessons
* Enterprise focus
* Content Marketing impact for Polygon
and more.
Get in touch:
Leon - https://x.com/0xlstern
Polygon - https://polygon.technology/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Oct 11, 2024 • 1h 1min
#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global
Sign up for free on Eden - https://ooo.joineden.ai/signup
Enjoy the Token2049 review here: https://bit.ly/3TLSDhg
Hello everyone,
This week's guest is Samantha Yap, Founder and CEO of YAP Global.
YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.
a TL;DR
* The evolution of Web3 PR in the last few years
* Common misconceptions about Web3 PR
* When is a company ready to do PR
* What can you do as a small company/founder to stand out
* Web3 PR metrics
* PR campaigns examples
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Samantha - https://x.com/samanthawyap
YAP Global - https://yapglobal.com/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Sep 11, 2024 • 1h 5min
#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
Sign up for free on Eden - https://ooo.joineden.ai/signup
Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl
Hello everyone,
This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi
Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.
a TL;DR
* Their product strategy and how that impacted their marketing decisions
* Their point farming campaign, Karma rewards, how they run and they aim with it
* The challenges in pushing Brahma.fi as an integrated smart account
* Pre-TGE strategy to build up the hype for ultimate Token launch
* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing
* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Kaku - https://x.com/jainargh
Brahma - https://www.brahma.fi/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Chapters
00:00 Introduction and Background
02:47 Shift in Product Strategy
06:19 Product-Led Marketing
17:5 Accelerate on Chain Campaign
25:58 Referral Program and Token Launch
33:01 Marketing to Retail and Power Users
36:55 Finding the Balance Between Product and Marketing
41:12 Experimenting with Landing Page and Content
44:19 Partnering with Protocols in Hype Cycles
55:04 Building Novel Products on Console
58:53 Using revoke.cash for Permission Management

Sep 1, 2024 • 49min
#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.
Hello everyone,
This week's guest is Martin de Rijke, Growth Lead at Maple Finance.
Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention.
a TL;DR
* Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL
* Marketing strategies for institutional vs individual accredited investors
* Campaigns & case studies
* Their product marketing approach & how they integrate customer feedback
* Upcoming initiatives
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Martin - https://www.linkedin.com/in/martin-de-rijke-22b4a3129/
Maple - https://maple.finance/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics
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