AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.
Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.
Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.
a TL;DR
* Why and how to organise an ETH Event
* What kind of marketing works to promote it
* How do you tailor experiences for the participants
* Successful PR tactics to attract participants and sponsors
* and more.
Get in touch:
Daria - https://x.com/DariaStrategy or https://dariastrategy.com
Monika - https://x.com/monikabzajac
ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
00:00 Intros
03:12 Event Organization Insights
05:58 Marketing Strategies for Ethereum Events
09:07 Overcoming PR Challenges in Eastern Europe
11:46 Community Dynamics in Warsaw
14:54 Engaging Non-Technical Audiences
18:13 Structuring Speaker Tracks for Value
21:05 Effective Communication Channels
35:19 Engaging Content Strategies
37:32 Best Practices for Event Engagement
42:23 The Role of Hackathons in Development
48:01 Encouraging Gender Diversity
57:00 Lessons Learned from Organizing Events
01:01:09 Educational Resources in Web3