OOO - A Web3 Marketing Podcast
#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
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Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.
Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.
Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.
a TL;DR
* Why and how to organise an ETH Event
* What kind of marketing works to promote it
* How do you tailor experiences for the participants
* Successful PR tactics to attract participants and sponsors
* and more.
Get in touch:
Daria - https://x.com/DariaStrategy or https://dariastrategy.com
Monika - https://x.com/monikabzajac
ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw
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Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
00:00 Intros
03:12 Event Organization Insights
05:58 Marketing Strategies for Ethereum Events
09:07 Overcoming PR Challenges in Eastern Europe
11:46 Community Dynamics in Warsaw
14:54 Engaging Non-Technical Audiences
18:13 Structuring Speaker Tracks for Value
21:05 Effective Communication Channels
35:19 Engaging Content Strategies
37:32 Best Practices for Event Engagement
42:23 The Role of Hackathons in Development
48:01 Encouraging Gender Diversity
57:00 Lessons Learned from Organizing Events
01:01:09 Educational Resources in Web3
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