OOO - A Web3 Marketing Podcast cover image

OOO - A Web3 Marketing Podcast

Latest episodes

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Mar 15, 2024 • 1h 1min

#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford

Grab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠ Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol. I brought him on to chat about: * What POAP does, how does it work and how companies can leverage it in their community growth * Best practices * Use cases * How Web2 is using POAP and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Jye - https://www.linkedin.com/in/jyesandiford/ POAP - https://poap.xyz/ Alexandra: ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ OOO podcast: ⁠⁠https://twitter.com/ooo_podcast
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Mar 7, 2024 • 52min

#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠ Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about: * Launching over 100 NFT projects: common marketing struggles, successful business models, and failures * The founder's funnel and why that plays a big role in this decentralized world * Community building best practices * Bull market predictions and more Support the show here https://linktr.ee/supporttheooo Get in touch: Leon Twitter https://twitter.com/leonabboud_ Youtube - https://www.youtube.com/leonabboud Unfungible - https://www.unfungible.xyz/ Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ OOO podcast: ⁠https://twitter.com/ooo_podcast
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Feb 29, 2024 • 57min

#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen

Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about: * Advantages and Disadvantages of Centralized vs. Decentralized Systems * How to create personalized onboarding experiences on chain and off chain * Disco's user growth through developer tools and partnerships * Digital identity importance in community engagement and more Support the show here https://linktr.ee/supporttheooo Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch: Evin: ⁠https://twitter.com/provenauthority Disco.xyz : ⁠https://www.disco.xyz/ Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/ OOO podcast : https://twitter.com/ooo_podcast
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Feb 14, 2024 • 1h 2min

#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov

Seasoned marketing expert Eugene Telnov shares insights on loyalty programs in Web3, data analytics, brand ambassador programs, and community building. He discusses the importance of educating users in the Web3 space and building successful ambassador programs. The conversation covers metrics for measuring success, segmenting customer base in Web3 marketing, and the role of major companies like Visa and Salesforce entering the Web3 arena.
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Feb 7, 2024 • 49min

#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt

Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency, discusses scaling a Web3 native agency, go-to market strategies, community launch and growth tactics, loyalty programs, and 2024 trends to watch out for in the podcast.
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Feb 1, 2024 • 42min

#45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:* What should marketers know about data and analytics in Web3* What kind of data can/should be tracked in Web3* Can onchain/off-chain data be correlated in some way? and more Support the show here https://linktr.ee/supporttheooo Get in touch Filip - https://www.linkedin.com/in/filipwielanier/ Cookie3 - https://www.cookie3.co/
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Jan 24, 2024 • 45min

#44 Growth marketing on Solana: the does and don'ts with Will Leatherman

Will Leatherman, CEO & Founder of Voodoo, discusses common needs of Solana projects, partnerships in the ecosystem, building communities, and trends within the Solana ecosystem in this entertaining podcast.
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Dec 20, 2023 • 1h

#43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO Metaviu

Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the metaverse * Growing a new community and engaging with new communities through Metaverse * Users behaviors and differences between Millennials and GenZ * What you need to know to prepare such a campaign * Data and analytics to track * Gaming integrations and more Want to support the show? On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0 Get in touch Nodo - https://www.linkedin.com/in/nodo-ivanidze/ Metaviu - https://www.linkedin.com/company/metaviu/
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Dec 14, 2023 • 1h 5min

#42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas Legeckas

Hello everyone. Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company. I brought him to speak about: * What should companies look at in 2024 and can they efficiently fundraise * What makes some stand out compared to others * Does Community building still matters for an investor in 2024? * What are some trends to watch out next year and more Before you scroll down, head over to Dealfront and book a free demo ⁠here⁠ Want to support the show? On Patreon ⁠patreon.com/OutofOrdinaryPodcast⁠ Unisub - ⁠https://app.unisub.io/subscribe/65?network=matic Get in touch Sarunas - https://www.linkedin.com/in/sarunaslegeckas/ Founderheads - https://founderheads.com/
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Dec 13, 2023 • 48min

#41 The step by step guide on getting 2.5 Million users in only 4 months - with Mathew Sweezey

Hello everyone. Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs. I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on: * How they started and why the objective was important to them * Used strategies * Used channels * Budges and human power and more Before you scroll down, head over to Dealfront and book a free demo ⁠⁠here⁠⁠ Want to support the show? On Patreon ⁠⁠patreon.com/OutofOrdinaryPodcast⁠⁠ Unisub - ⁠⁠https://app.unisub.io/subscribe/65?network=matic⁠ Get in touch Mathew - https://www.linkedin.com/in/mathewsweezey/ Smart Token Labs - Website http://www.SmartLayer.network

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