OOO - A Web3 Marketing Podcast #53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot
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Hello everyone,
This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures.
Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.
Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.
I brought her on to chat about:
* What is Outlier Ventures and how do their Base and Ascent accelerators work
* Challenges Web3 Startups face
* Go-to-Market Strategies for B2C and B2B Web3 startups
* Emerging trends
* Outlier Ventures's plan to start ahead of the emerging trends
and more.
A quick timestamp:
0:00 - Eunika's journey
7:03 - Outlier Ventures Accelerator
10:01 - Base Camp Program
11:50 - Wormhole Partnership
19:16 - Targeted lead engagement
29:03 - Managing work balance
38:56 - Understanding your audience
42:04 - Importance of storytelling and branding in Web3
45:10 - Lessons learned as a founder
48:41 - Web 3 Expectations
55:27 - Future of Metaverse Use Cases
58:29 - Apple Vision Pro
1:00:00 - Supporting Startups
1:08:25 - Managing Spam Levels
1:18:41 - Marketing Collaboration
1:20:47 - Staying Up-to-Date to emerging trends in Web3
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Get in touch:
Eunika - https://warpcast.com/eunika.eth
Outlier Ventures - https://outlierventures.io/
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LinkedIn - https://www.linkedin.com/company/ooo-podcast/
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Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
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