Grab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Amy - ⁠https://twitter.com/amya_wilks⁠ Wallet Connect - ⁠https://walletconnect.com/⁠ Follow us: Twitter - ⁠https://twitter.com/ooo_podcast⁠ LinkedIn -⁠ https://www.linkedin.com/company/ooo-podcast⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule ⁠ Alex LinkedIn - h⁠ttps://www.linkedin.com/in/alexandranicorici/