
OOO - A Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
alex@outofordinary.xyz
#web3marketing
Latest episodes

Feb 14, 2024 • 1h 2min
#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov
Seasoned marketing expert Eugene Telnov shares insights on loyalty programs in Web3, data analytics, brand ambassador programs, and community building. He discusses the importance of educating users in the Web3 space and building successful ambassador programs. The conversation covers metrics for measuring success, segmenting customer base in Web3 marketing, and the role of major companies like Visa and Salesforce entering the Web3 arena.

9 snips
Feb 7, 2024 • 49min
#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency, discusses scaling a Web3 native agency, go-to market strategies, community launch and growth tactics, loyalty programs, and 2024 trends to watch out for in the podcast.

Feb 1, 2024 • 42min
#45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)
This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:* What should marketers know about data and analytics in Web3* What kind of data can/should be tracked in Web3* Can onchain/off-chain data be correlated in some way?
and more
Support the show here
https://linktr.ee/supporttheooo
Get in touch
Filip - https://www.linkedin.com/in/filipwielanier/
Cookie3 - https://www.cookie3.co/

Jan 24, 2024 • 45min
#44 Growth marketing on Solana: the does and don'ts with Will Leatherman
Will Leatherman, CEO & Founder of Voodoo, discusses common needs of Solana projects, partnerships in the ecosystem, building communities, and trends within the Solana ecosystem in this entertaining podcast.

Dec 20, 2023 • 1h
#43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO Metaviu
Hello everyone.
Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms.
I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies.
We also touch on :
* Advertising opportunities in the metaverse
* Growing a new community and engaging with new communities through Metaverse
* Users behaviors and differences between Millennials and GenZ
* What you need to know to prepare such a campaign
* Data and analytics to track
* Gaming integrations
and more
Want to support the show?
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0
Get in touch
Nodo - https://www.linkedin.com/in/nodo-ivanidze/
Metaviu - https://www.linkedin.com/company/metaviu/

Dec 14, 2023 • 1h 5min
#42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas Legeckas
Hello everyone.
Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company.
I brought him to speak about:
* What should companies look at in 2024 and can they efficiently fundraise
* What makes some stand out compared to others
* Does Community building still matters for an investor in 2024?
* What are some trends to watch out next year
and more
Before you scroll down, head over to Dealfront and book a free demo here
Want to support the show?
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic
Get in touch
Sarunas - https://www.linkedin.com/in/sarunaslegeckas/
Founderheads - https://founderheads.com/

Dec 13, 2023 • 48min
#41 The step by step guide on getting 2.5 Million users in only 4 months - with Mathew Sweezey
Hello everyone.
Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs.
I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on:
* How they started and why the objective was important to them
* Used strategies
* Used channels
* Budges and human power
and more
Before you scroll down, head over to Dealfront and book a free demo here
Want to support the show?
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic
Get in touch
Mathew - https://www.linkedin.com/in/mathewsweezey/
Smart Token Labs - Website http://www.SmartLayer.network

Nov 29, 2023 • 53min
#40 Cracking Web3 Advertising . All You Need To Know to Run a Successful Campaign - with Slise's Co-founder Oleksii Sidorov
This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform.
I brought him on as I believe is very important for all us marketers to
* Understand the differences between web2 and web3 advertising
* Similarities, principles and metrics to follow
* Budgets
* User acquisition costs Web2 and Web3
* A/B testing
and more.
I hope you enjoy it!
Get in touch:
Oleksii - https://www.linkedin.com/in/sidorovoleksii/
Slise - https://slise.xyz/
Head over to Dealfront and book a free demo here
Support the show
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic

Nov 1, 2023 • 47min
#39 The Sustainable Art of Investing Towards Financial Freedom & Is Crypto Still Worth Investing In - with CEO Sean Tepper
Hello everyone!
So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth.
In our chat we speak of:
* Why and how did he find the idea to start Tykr
* Who is it for and how can be used
* Is investing in crypto still worth it?
* How AI will change the game for their product
and more
Get in touch:
Tyrk - https://tykr.com/
Tune into Payback Time - https://pod.link/1524542367

Oct 26, 2023 • 35min
#38 What led QuestN to 3.5 Million Users in 12 months and Why Companies Use It - with Partnership Manager Max Santner
Hello everyone!
This week's episode features Max Santner, co-founder and partnership manager at QuestN.
I brought him on to talk about
* Are quests still a thing in Web3?
* How QuestN grew to a 3.5 Million users data base
* How do companies use QuestN
* Trends and tactics that he's noticed on the platform
and more.
Get in touch:
Max - https://www.linkedin.com/in/maximilian-santner/
Questn - https://questn.com/