
OOO - A Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
alex@outofordinary.xyz
#web3marketing
Latest episodes

Oct 18, 2023 • 45min
#37 Securing the Web3 Frontier: Vijay Pravin on Fake Assets and the Blockchain Economy
Hello everyone,
So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan
bitsCrunch is a blockchain analytics firm, focusing mainly on building products using Artificial intelligence for the NFT space.
In our chat this week we touch on:
* Web3 solutions for companies entering Web2
* Buying fake assets in Web3 and how we can solve this issue
* The usage of AI in providing price estimations
* UnleashNFTs and how it helps individuals know what they're buying
* Insights bitsCrunch provided to Mastercard's article about growing and securing the blockchain economy
and more.
Get in touch:
Vijay LinkedIn - https://www.linkedin.com/in/vijaypravin/
on Twitter: https://twitter.com/VijayPravinM
BitsCrunch - https://bitscrunch.com/

Oct 4, 2023 • 45min
#36 Web3 Utilities and Tools: What's Missing? Insights from Sarah Endline
So excited for this episode.
This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard Innovation
Lab and Harvard Business School. She is currently investing, speaking, and advising around the unfolding Web 3 world especially focused on consumer innovation, impact, art and collectibles, and
NFTs. Most importantly, Sarah is incubating her next venture, Sazzy, from her post at Harvard.
In our chat, we touch on
* Sustainability in Web3
* How to build for consumers vs build for innovation
* Designing for all consumers vs designing products for female consumers
* How to onboard more women in Web3
* Challenges and opportunities in transitioning traditional businesses to Web3
and more.
Get in touch:
Sarah Endline - https://www.linkedin.com/in/sarahendline/

Sep 27, 2023 • 53min
#35 Web3 Marketing Strategies: The Power of Experimentation and Adaptation - with Gosha Dolgun
Hello everyone,
This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency.
In our chat we touch on:
* Video content in web3 and if it still works
* Marketing budget spending and trends
* Web2 to Web3 tactics
* Experimentation phases and when to cut your loses
and more.
Get in touch:
Gosha - https://www.linkedin.com/in/gosha-dolgun/
The/Thirty 7 - https://www.thethirty7.com/

Sep 20, 2023 • 1h 1min
#34 Digital marketing for web3 projects: insights from ColdChain, a leading Web3 marketing agency with Dominic Fewster
Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency.
In our chat, we touch on:
* B2b vs B2c examples of marketing in Web3 and how do the tactics differ.
* What you should know to prepare for the bull market
* How can marketers prepare for what's to come in Web3 and how to learn
* Onboarding Web2 audiences onto Web3 and how to do it
* Marketing tactics for different parts of Web3
* Lots of examples.
Get in touch:
Dominic - https://www.linkedin.com/in/dominic-fewster/
Coldchain - https://coldchain.agency/

Sep 13, 2023 • 59min
#33 Growth hacking: from a small invention to a global recognition with Alexandre Frederic da Silveira
This week I'm having a chat with Alexandre Frédéric da Silveira, Head of Partnerships at MasterBlox - a company that went through a tremendous transformation: an agency, an accelerator and soon to be a $10 M VC.In our chat, we touch on:* How they discovered the organic growth niche and why it's so important in Web3* Organic growth hacking examples of how they do it properly* When is the best time to use Masterblox* How they ran the accelerator for BNB Chain* Their partnership strategy discovery* What are the next sexy projects in Web3 and what they will be on the lookout with their VC.and many more.
Alex: https://www.linkedin.com/in/aledasilveira/
https://www.masterblox.io/

Aug 23, 2023 • 1h 3min
#32 Web3's Move-to-Earn Revolution: The DEFIT Journey with Kevin Serou
How do you grow a move to earn community in Web3?
This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 move-to-earn app.
We’ll touch on
* Why the move to earn segment matters in Web3
* How he sold 200 K worth of NFTs in a bear market
* Why he ditched his affiliate program just a few days before launch
* The tactics he’s used to create a tight knit community and more.
* How he organised a 200 people running squad at the Paris Blockchain Week
* How his brand ambassador program impacts his business
and many more.
Get in touch:
Kevin Serou LinkedIn - https://www.linkedin.com/in/kevinserou/
Kevin Serou Twitter - https://twitter.com/ataraxia360
DEFIT App: https://app.defit.com/

Aug 16, 2023 • 59min
#31 How Unstoppable Domains is Helping People & Brands Reach the Future of the Internet with Sandy Carter
Sandy Carter, COO of Unstoppable Domains, talks about digital identity, partnerships, personal branding strategy, books, important business lessons, favorite tools in Web3, and the Unstoppable Women of Web 3 initiative.

Aug 9, 2023 • 47min
#30 Web3 SEO, the chat we haven't seen anyone have yet with Aaron Barefoot
Here’s what you need to know
In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specialist to work on some basics you need to know from day 1.
He may have done a thing or two for Polkadot
This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and product.
We talk about:
* Why Web3 SEO matters
* What are the Web2 to Web3 differences
* SEO for blockchain vs NFTs
* Campaign examples
* Strategies he’s used for Polkadot
* When you know you need to start thinking about SEO in Web3
And more.
Get in touch:
Aaron - https://www.linkedin.com/in/aaron-barefoot/
https://web3ajb.co.uk/
Alexandra - https://www.linkedin.com/in/alexandranicorici/

Aug 2, 2023 • 38min
#29 Lights, Camera, Film3: CineBlock's Masterplan to onboard Movie Investors with Sharif Bennett
Please meet Sharif Bennett, the co-founder of CineBlock.
In our chat we touch on:
* What is film3 and how CineBlocks falls under this category
* The kind of film creators that can be found on CineBlock
* The investment opportunities it holds and how anyone can become a movie investor
* Their go-to-market and partnerships strategy
* The surprise movie that is just launching
and more.
Get in touch:
Sharif - https://www.linkedin.com/in/sharif-bennett-99b1a449/
CineBlock - https://cineblock.info/

Jul 26, 2023 • 45min
#28 Web3 Growth Unveiled: Web3 Doers lessons on the Art of Sustainable Scaling with Chris Koronowski
Meet Chris Koronowski, now founder of Web3 Doers.
In our chat this week, we touch on:
* How we grew Web3 Doers community to now over 1 k members
* Marketing growth techniques you believe everyone should be employing right now in Web3
* Founder-led growth in Web3
https://www.linkedin.com/in/chris-koronowski/
https://nas.io/web3-doers