
OOO - A Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
alex@outofordinary.xyz
#web3marketing
Latest episodes

Jul 12, 2023 • 44min
#27 From Mic Drop Moments to How to Influence the Web3 Talent Landscape with Matthew McSpadden
“Call that candidate back, you never know where they’re going to be in 5 years. “
Matt said a lot of very important stuff, but for me, this was the mic drop of this week’s episode.
We also touch on:
How he got introduced to Web3 by Carly Long
The Content, employer branding and recruiting soup
How this combo more efficiently attracts talent in Web3 vs Web2
Content formats and what works best for Web3
Company culture and empowering your employees
The Women in Web3 newsletter and other resources
And more.
Get in touch:
Matthew: https://www.linkedin.com/in/matthewmcspadden/
Subscribe to Women in Web3 newsletter: https://womeninemergingtech.substack.com/
Their podcasts:
* Women in Web3 - https://open.spotify.com/show/1nM6bNzmxrQhVvQ2DUHinA?si=524b2378c0dc4209
* Blockchain IRL - https://open.spotify.com/show/4iIKG2EX5okTiUzfpRE6gx?si=a85ff7f0ab934a8b
* Job Stories - https://open.spotify.com/show/1VwtWrby5reySxOz0fRpZi?si=e519baa0802143f5

Jul 5, 2023 • 52min
#26 Building a Sustainable Future: How Industrial Metaverse Impacts the Planet and Unlocks Cost Savings with Denes Fantasny
Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?Bet you have not. Neither have I, untilI got my good friend Denes Robert Fantasny, who is an Industrial Metaverse Specialist, to come on the OOO- Out of Ordinary - A Web3 Marketing Podcastand talk about* What is industrial metaverse and what is it for* How it impacts the planet* How it plays a huge role in diversity and inclusion (basically all Web3 is about)* How much money it can save
And more.
Get in touch:
Denes Fantasny - https://www.linkedin.com/in/fantasny/

Jun 28, 2023 • 34min
#25 Community Power: Safary's Collaborative Approach to Web3 Marketing Growth with Justin Vogel
Hello everyone.
"Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”I asked.Because everyone wants growth but few know how to do it sustainably.Tune in today’s episode with Justin Vogel, co-founder of Safary 🦁 to talk about Web3 community building.* The lessons* The trends* Bull vs bear market growth* B2B vs B2C* Good practicesAnd more.
Get in touch:
Justin Vogel - https://www.linkedin.com/in/justin-vogel/
On Twitter - https://twitter.com/jkey_eth
Safary - https://www.safary.club/community

Jun 21, 2023 • 38min
#24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela Seve
This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms.
In our chat, we touch on:
Their crypto bros game (just delicious to learn about)
industry trends and mistakes companies do when it come to their growth strategies
Easy Web2 to Web3 onboarding - what to pay attention to
Really cool campaigns she’s worked on
And more.
Get in touch:
Manuela Steve : https://www.linkedin.com/in/manuseve/
Alphaa.io - https://www.alphaa.io/home
Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people

Jun 7, 2023 • 49min
#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung
In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.
This week’s guest is Brett Hornung, Web3 Lead at Accenture.
Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.
In my chat with Brett, we touch on:
How does this division work
The types of challenges these companies have entering Web3
How traditional loyalty programs differ from tokenized loyalty programs
Specific strategies these companies should consider to maximize the impact of these programs
Industry trends
And more.
Get in touch:
Brett - https://www.linkedin.com/in/bretthornung/
Subscribe to his newsletter - https://web3simplified.ck.page/
Read his blog - https://medium.com/@hornung.brett

May 31, 2023 • 51min
#22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie Parmenter
Happy Wednesday.
My guest this week is Jamie Parmenter.
Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space.
In this week's episode, we chat about
* His journey with RealNifty
* (personal) Branding for artists looking to get into the Web3 space
* Phygital art as well as Web2 to Web3 onboarding of both artists and community members
* Metaverse "parties"
* Community building for this part of the industry
and obviously a lot more.
Get in touch:
Jamie - https://www.linkedin.com/in/jamieparmenter/
RealNifty - https://www.realnifty.xyz/

May 24, 2023 • 1h 11min
# 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja Bester
Hello everyone!
This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investment platform .
In our conversation we touch on:
* How, why and when to use a launchpad for your crypto project
* The evolution of communities, attention span and the reward system that can make all the difference
* The earn to-engage kind of system and its benefits
* Men vs Women in the Web3 space - patterns and behaviours
* Their startup investment program
* Her upcoming Web3-explained Netflix doc
And more.
Get in touch:
Nadja Bester - https://www.linkedin.com/in/nadjabester/
Adlunam - https://www.adlunam.cc/

May 17, 2023 • 54min
#20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSanto
Hello everyone and welcome to a new episode on OOO.
This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio.
We touch on
* Personal branding and how we got to a staggering 20 K followers on Twitter
* Community building strategies and what helped them succeed at InfiniGods
* Their go to market strategy for their 3 games that are about to be launched
Get in touch:
LinkedIn - https://www.linkedin.com/in/bryandisanto/
Twitter - https://twitter.com/brydisanto
InfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/

May 11, 2023 • 40min
#19 How to start a community from 0 and now look for startups to invest in - w Andrew Sayles
Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto.
Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more.
Get in touch:
Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/
Andrew Twitter - https://twitter.com/CloseSomeSayles
Follow Coffee and Crypto - https://twitter.com/CandCEveryday
Play his game - monopoly.cafe

Apr 26, 2023 • 1h 4min
#18 The Web3 Marketing Playbook: Strategies for Success in a Decentralized World with Mark Soares & Carolyn Rogers (Blokhaus)
Hello everyone!
Spoiler alert: marketing for blockchain projects can be creative!
Wonder how?
Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing:
👩💻 From challenges for professionals in the space
📱 Choosing the right agency
💵 Blockchain for B2B
🖥️ Using AI in their work
🚀 Doing marketing for blockchain projects
+
all of those 17 questions you dropped on the LinkedIn comments section and wanted an answer to.
Get in touch:
Mark Soares: https://www.linkedin.com/in/markjsoares/
Carolyn Rogers: https://www.linkedin.com/in/carolynerogers/
Blokhaus: https://blokhaus.io/
Feedspot's list with top 50 podcasts in Web3 to listen to - https://blog.feedspot.com/web3_podcasts/?feedid=5517428
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