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OOO - A Web3 Marketing Podcast

Latest episodes

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Apr 19, 2023 • 32min

#17 How to track the health of your community and build a strong marketing strategy with Lukas Macner

Hello everyone! This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnectWe touch on:🕺🏻 Why Web3 Marketers rave about them📈 How to grow your user base📚 How to create stickier and more exciting content…….. to get the people going!‎️‍🔥 Use cases of what others are doing and what you could also replicate👩‍💻 Differences between different types your audiencesAnd more.Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people.  Get in touch: Lukas - https://www.linkedin.com/in/lukasmacner/ Ahoy Connect - https://www.ahoyconnect.com/
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Apr 12, 2023 • 49min

#16 How to grow a personal brand in Web3 and land jobs with Giancarlo Rios

Hello everyone. This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities. He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events. In today's chat, we speak all about Web3 personal branding: * the importance of personal branding in web3 * Different types of platform and what to use * Growth tips and tricks * Leveraging your personal brand to land jobs * Marketing tools to use to continue your growth Get in touch with Giancarlo: LinkedIn: https://www.linkedin.com/in/giancarlo-rios-4b4883123 Twitter: https://twitter.com/GianTheRios Tools he's mentioning: Lucky Trader, NFT inspect, Super Spaces.
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Apr 5, 2023 • 52min

#15 How to organically build relationships on Linkedin and land Web3 clients with Zack Deris

One of my favourite guests  is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients.We go over:➡️ Personal brand building➡️ How he builds organic relationships and what’s his process➡️ His inbound and outbound lead gen process➡️ Why and how he built his 100 community➡️ What’s his deal with Exclusibleand more. Get in touch with him: Zack - https://www.linkedin.com/in/zdnft/
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Mar 29, 2023 • 44min

#14 How to position yourself as a Web3 marketer - with Kseniia Baziian

Hello everyone! This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators. With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics. In our chat we touch on : * Web3 education * What to look at when building your marketing team in Web3 * How to stand out as a Web3 marketer * using PR in Web3 and more. Get in touch: Kseniia - https://www.linkedin.com/in/kseniia-baziian-98382652/
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Mar 22, 2023 • 50min

#13 How to find different sources of revenue as a Web3 company - with Estefano Ramirez

Web3 is full of Web3 consultants.But do they know what they’re talking about?This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know. We touch on multiple subjects of growth in the gaming industry and not only. And to break it into parts, we speak about 3 major subject (with tons of examples) Token sales Collabs and partnerships. Does and dont’s KOL & influencer marketing how to(s) Get in touch: Estefano: https://www.linkedin.com/in/estefano-ramirez/ Vemp - https://www.linkedin.com/company/vemp-group-ltd/ TONSMA - https://www.linkedin.com/company/tonsma/
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Mar 16, 2023 • 55min

#12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields Story

This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch. We touch on  How and why they decided to work together Why they chose to launch on Arbitrum Branding and positioning Target audience & community growth As well as partnerships and collabs Future plans Get in touch SafeYields - https://www.safeyields.io SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b45/ Jiraiya- https://twitter.com/JiraiyaReal Tailored Agency - https://www.tailored.agency
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Mar 15, 2023 • 41min

#11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv Kaushal

Hello everyone!  Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform. I invited him to have this chat because I love discovering Web3 native tools that can help marketers. Why would our chat be of your interest? We touch on: * What are the best tools Intract provides, how to use them and who is it for. * Their growth marketers community and how you can be a part of it * Marketing trends and what to keep and eye on. * Campaigns they’ve worked on and their results * Community growth and more. Get in touch: Apurv - https://www.linkedin.com/in/apurvkaushal/ Intract - https://www.intract.io/ Resources he's mentioning: Web3 summary - https://www.producthunt.com/posts/web3-summary Dune - https://dune.com/browse/dashboards
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Mar 1, 2023 • 36min

#10 Everything you need to know about why and how to launch your NFT collection through Flaunt

Hello everyone! This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, the co-founder of Web3 software. We talk about  * What is Flaunt * Why such software was needed in the space * How can Web2 companies make good use of them * Trends when it comes to o Web3 adoption in Web2 companies and more.  Connect with Chris Miller on Flaunt - https://www.flaunt.xyz/ Twitter: https://twitter.com/flauntnft LinkedIn https://www.linkedin.com/in/chris-miller-b105b848/ Chris's Twitter - https://twitter.com/chris_miller_31
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Feb 22, 2023 • 53min

#9 Community growth tactics, Web3 security, being the CMO and the mom of a 6-month-old with Monika Sviderskė

Today's episode is a special one, as well as my guest. Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old.  In our conversation we touch on several points: * Hacks and vulnerabilities in Web3 * How companies and individuals can make good use of Lossless * How to grow your community by 58 % organically, in 12 months * Personal life and raising a 6-month-old X the life of a CMO You can connect on: Monika's LinkedIn - https://www.linkedin.com/in/monika-sviderske/ Lossless's Twitter: https://twitter.com/losslessdefi Lossless LinkedIn: https://www.linkedin.com/company/losslessdefi/
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Feb 8, 2023 • 32min

#8 Do's and don'ts learned in launching more than 14 NFT projects with Lena Grundhoefer & Victoria Mariscal

Hello everyone. In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects. A quick summary: * Do's and don'ts  * Building a community around your NFT project * Mistakes founders make when launching an NFT collection * Examples of collections they've worked on Get in touch: Lena Grundhoefer z₃ - On LinkedIn https://www.linkedin.com/in/lenagrundhoefer/ or Twitter https://twitter.com/nftqu33n Victoria Mariscal z₃ - https://www.linkedin.com/in/victoria-m-mariscal/ ZEITG3IST- https://zeitg3ist.com/ OOO on LinkedIn - https://www.linkedin.com/company/out-of-ordinary-podcast/

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