
OOO - A Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
alex@outofordinary.xyz
#web3marketing
Latest episodes

Apr 19, 2023 • 32min
#17 How to track the health of your community and build a strong marketing strategy with Lukas Macner
Hello everyone!
This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnectWe touch on:🕺🏻 Why Web3 Marketers rave about them📈 How to grow your user base📚 How to create stickier and more exciting content…….. to get the people going!️🔥 Use cases of what others are doing and what you could also replicate👩💻 Differences between different types your audiencesAnd more.Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people.
Get in touch:
Lukas - https://www.linkedin.com/in/lukasmacner/
Ahoy Connect - https://www.ahoyconnect.com/

Apr 12, 2023 • 49min
#16 How to grow a personal brand in Web3 and land jobs with Giancarlo Rios
Hello everyone.
This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities.
He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events.
In today's chat, we speak all about Web3 personal branding:
* the importance of personal branding in web3
* Different types of platform and what to use
* Growth tips and tricks
* Leveraging your personal brand to land jobs
* Marketing tools to use to continue your growth
Get in touch with Giancarlo:
LinkedIn: https://www.linkedin.com/in/giancarlo-rios-4b4883123
Twitter: https://twitter.com/GianTheRios
Tools he's mentioning: Lucky Trader, NFT inspect, Super Spaces.

Apr 5, 2023 • 52min
#15 How to organically build relationships on Linkedin and land Web3 clients with Zack Deris
One of my favourite guests is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients.We go over:➡️ Personal brand building➡️ How he builds organic relationships and what’s his process➡️ His inbound and outbound lead gen process➡️ Why and how he built his 100 community➡️ What’s his deal with Exclusibleand more.
Get in touch with him:
Zack - https://www.linkedin.com/in/zdnft/

Mar 29, 2023 • 44min
#14 How to position yourself as a Web3 marketer - with Kseniia Baziian
Hello everyone!
This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators.
With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics.
In our chat we touch on :
* Web3 education
* What to look at when building your marketing team in Web3
* How to stand out as a Web3 marketer
* using PR in Web3
and more.
Get in touch:
Kseniia - https://www.linkedin.com/in/kseniia-baziian-98382652/

Mar 22, 2023 • 50min
#13 How to find different sources of revenue as a Web3 company - with Estefano Ramirez
Web3 is full of Web3 consultants.But do they know what they’re talking about?This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know.
We touch on multiple subjects of growth in the gaming industry and not only.
And to break it into parts, we speak about 3 major subject (with tons of examples)
Token sales
Collabs and partnerships. Does and dont’s
KOL & influencer marketing how to(s)
Get in touch:
Estefano: https://www.linkedin.com/in/estefano-ramirez/
Vemp - https://www.linkedin.com/company/vemp-group-ltd/
TONSMA - https://www.linkedin.com/company/tonsma/

Mar 16, 2023 • 55min
#12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields Story
This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch.
We touch on
How and why they decided to work together
Why they chose to launch on Arbitrum
Branding and positioning
Target audience & community growth
As well as partnerships and collabs
Future plans
Get in touch
SafeYields - https://www.safeyields.io
SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf
Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b45/
Jiraiya- https://twitter.com/JiraiyaReal
Tailored Agency - https://www.tailored.agency

Mar 15, 2023 • 41min
#11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv Kaushal
Hello everyone!
Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform.
I invited him to have this chat because I love discovering Web3 native tools that can help marketers.
Why would our chat be of your interest? We touch on:
* What are the best tools Intract provides, how to use them and who is it for.
* Their growth marketers community and how you can be a part of it
* Marketing trends and what to keep and eye on.
* Campaigns they’ve worked on and their results
* Community growth and more.
Get in touch:
Apurv - https://www.linkedin.com/in/apurvkaushal/
Intract - https://www.intract.io/
Resources he's mentioning:
Web3 summary - https://www.producthunt.com/posts/web3-summary
Dune - https://dune.com/browse/dashboards

Mar 1, 2023 • 36min
#10 Everything you need to know about why and how to launch your NFT collection through Flaunt
Hello everyone!
This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, the co-founder of Web3 software.
We talk about
* What is Flaunt
* Why such software was needed in the space
* How can Web2 companies make good use of them
* Trends when it comes to o Web3 adoption in Web2 companies
and more.
Connect with Chris Miller on
Flaunt - https://www.flaunt.xyz/
Twitter: https://twitter.com/flauntnft
LinkedIn https://www.linkedin.com/in/chris-miller-b105b848/
Chris's Twitter - https://twitter.com/chris_miller_31

Feb 22, 2023 • 53min
#9 Community growth tactics, Web3 security, being the CMO and the mom of a 6-month-old with Monika Sviderskė
Today's episode is a special one, as well as my guest.
Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old.
In our conversation we touch on several points:
* Hacks and vulnerabilities in Web3
* How companies and individuals can make good use of Lossless
* How to grow your community by 58 % organically, in 12 months
* Personal life and raising a 6-month-old X the life of a CMO
You can connect on:
Monika's LinkedIn - https://www.linkedin.com/in/monika-sviderske/
Lossless's Twitter: https://twitter.com/losslessdefi
Lossless LinkedIn: https://www.linkedin.com/company/losslessdefi/

Feb 8, 2023 • 32min
#8 Do's and don'ts learned in launching more than 14 NFT projects with Lena Grundhoefer & Victoria Mariscal
Hello everyone.
In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects.
A quick summary:
* Do's and don'ts
* Building a community around your NFT project
* Mistakes founders make when launching an NFT collection
* Examples of collections they've worked on
Get in touch:
Lena Grundhoefer z₃ - On LinkedIn https://www.linkedin.com/in/lenagrundhoefer/ or Twitter https://twitter.com/nftqu33n
Victoria Mariscal z₃ - https://www.linkedin.com/in/victoria-m-mariscal/
ZEITG3IST- https://zeitg3ist.com/
OOO on LinkedIn - https://www.linkedin.com/company/out-of-ordinary-podcast/