OOO - A Web3 Marketing Podcast

In this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi.  He switched from being a fashion photographer in the US to a Web3 writer living around the world.  If you think it's too late to start doing this or don't know where to start, this episode is perfect as it walks you through the hows, the what you should know, the courses, the tips -basically everything you need to know as a beginner's tool kit. Get in touch: Virtual Kenji - https://twitter.com/VirtualKenji Resources mentioned: * Tweet hunter/ Hype fury Typefully https://typefully.com/ Defi lama - https://defillama.com/ Bubble Maps: https://app.bubblemaps.io/eth/ Fungi alpha - https://twitter.com/FungiAlpha Twitter writing - https://www.ship30for30.com/  Justin Welsh - The LinkedIn OS - https://www.justinwelsh.me/a/2147505019/yusHLTm2 Justin Welsh - The Content OS - https://www.justinwelsh.me/a/2147507660/yusHLTm2

Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years. In this week's episode, we talk about * What she's seeing in the marketing departments of the companies she's working with * What marketing people should focus on in terms of industry knowledge * What do startups struggle with and how the team at Forcefield can come in handy * The case of a campaign they've worked on and what tactics they've used to reach 150 k users in only 8 weeks * and last but not least, some resources for you to look into. Get in touch: Ariane Murphy: https://www.linkedin.com/in/arianemurphy/

Mihaela Loredana Bran is the co-founder of this podcast, as well as a Community Strategist for NFT-related projects, and not only. During 2022, even if we started facing a bare market, she managed to sell out 5 NFT projects, some in just a couple of hours. During this episode, we'll touch on: * The differences between 2022-2023 in terms of community-building strategies * Examples of campaigns she's worked on * Why you should still have NFT collections in 2023 * Case studies on 2 NFT projects and why and how they sold out during a bear market * Content creation approach in community building Reach out: Mihaela https://www.linkedin.com/in/mihaelabran/ Alexandra https://www.linkedin.com/in/alexandranicorici/ Check out: Madskullz https://twitter.com/MadSkullz_NFT Ogerz Klan https://twitter.com/OgerzKlan

In today's episode, we chat with Esteban Gonzales, Motion Graphic Designer, with over 10 years of experience. He worked on numerous Web3-related projects and we talk about: * What kind of companies need this kind of service? * How long should the animation process take? * How much would the production cost? and many more.  Check out more of his work: Connect with him: Esteban Gonzales- https://www.linkedin.com/in/estebangonzalezuy/ Check out his work: https://estebangonzalez.co/reel-22 Read the book: https://www.amazon.com/Infinite-Machine-Crypto-hackers-Building-Internet-ebook/dp/B07X8HS2WC

In the last episode of the year, I wanted to bring forward a female founder. Vanessa Schäfer  is the founder of Female Pleasure Society - a D2C FemCare startup that took the route of Web3 in 2022. We talk about how she’s built brand awareness for the first female sexuality brand in Web3, while joggling between a bull and a bare market, how they’ve built their community strategy and why all those elements are very important in how they want to develop the product and the brand, as well as why their first NFT mint didn’t go as planned and what they’ve learned from it. Get in touch: Vanessa Schäfer - https://www.linkedin.com/in/vanessa-schaefer-13tps/ Female Pleasure Society - https://femalepleasuresociety.io/ Alexandra Nicorici - https://www.linkedin.com/in/alexandranicorici/

This week's guest is Reni Ackhar, founder of The Social Laboratory - a Web3 marketing agency. We talk about how he pivoted his agency from Web2 to Web3, the importance of ICP (Ideal Customer Profile), and knowing your audience, community growth strategies, and the mistakes startup owners and Web3 marketers do while growing their user base. Useful links: Reni C. Achkar - https://www.linkedin.com/in/reni-achkar/ The Social Laboratory - https://www.sociallaboratory.io/ Alexandra Nicorici - https://www.linkedin.com/in/alexandranicorici/

In this podcast, the hosts share their experiences and challenges in the Web3 marketing industry, discuss the differences between web2 and web3, and highlight the opportunities that web3 brings. They also discuss building personal brands in Web3 marketing and provide tips on networking, authenticity, and navigating the web3 space.

A quick intro into our podcast - OOO (out of ordinary) - a Web3 Marketing Podcast and what to expect moving forward. Twitter: https://twitter.com/theOOOmarketing