#2 Why it's important to know your ICP when building a user growth strategy for your Web3 startup with Reni Ackhar

This week's guest is Reni Ackhar, founder of The Social Laboratory - a Web3 marketing agency. We talk about how he pivoted his agency from Web2 to Web3, the importance of ICP (Ideal Customer Profile), and knowing your audience, community growth strategies, and the mistakes startup owners and Web3 marketers do while growing their user base.

Useful links:

Reni C. Achkar - https://www.linkedin.com/in/reni-achkar/

The Social Laboratory - https://www.sociallaboratory.io/

Alexandra Nicorici - https://www.linkedin.com/in/alexandranicorici/