What Are the First Steps in Defining an ICP?

Everybody in Web3 is pretty new and I think especially on the marketing side like you can't get enough help let's say. So one of the main services we really provide is organic community growth. We've seen the demand for that rise even in a bear market because regardless that the product or service that our clients might have slowed down they still want to have that cult like following as there to support them. A lot of companies are still struggling with how to define it, what to look at, who are they addressing to. And from there we actually try figure out what connection they can build with their ICP.