OOO - A Web3 Marketing Podcast

#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov

Feb 14, 2024
Guest
Eugene Telnov
Seasoned marketing expert Eugene Telnov shares insights on loyalty programs in Web3, data analytics, brand ambassador programs, and community building. He discusses the importance of educating users in the Web3 space and building successful ambassador programs. The conversation covers metrics for measuring success, segmenting customer base in Web3 marketing, and the role of major companies like Visa and Salesforce entering the Web3 arena.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring Eugene's Journey into Web3 and Blockchain
02:05 • 2min
3
Measuring Success and User Interaction in Web3 Projects
04:10 • 3min
4
Segmenting Customer Base and Data Extraction in Web3 Marketing
07:06 • 16min
5
Importance of Education and Simplification in Web3
22:44 • 2min
6
Building a Successful Web3 Ambassador Program
24:36 • 30min
7
Marketing in Web3: Tools and Education
54:47 • 5min
8
Exploring Blockchain for E-commerce and NFTs in Web3
59:38 • 3min