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OOO - A Web3 Marketing Podcast
#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov
Feb 14, 2024
Seasoned marketing expert Eugene Telnov shares insights on loyalty programs in Web3, data analytics, brand ambassador programs, and community building. He discusses the importance of educating users in the Web3 space and building successful ambassador programs. The conversation covers metrics for measuring success, segmenting customer base in Web3 marketing, and the role of major companies like Visa and Salesforce entering the Web3 arena.
01:02:16
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Quick takeaways
- Understand Web3 community values for marketing strategies adjustment.
- Explore Web3 tools like Galaxy and Zilli for new marketing opportunities.
Deep dives
Understanding Web3 and Educating Yourself
If you're transitioning from Web2 to Web3, take the time to educate yourself about the world of Web3. Dive into different projects, join community groups, and read books on blockchain. Understand the values and interests of the Web3 community. This knowledge will help you adjust your marketing strategies and connect with your audience.
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Discover
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