#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov
OOO - A Web3 Marketing Podcast
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Segmenting Customer Base and Data Extraction in Web3 Marketing
The chapter emphasizes the importance of segmenting the customer base, discussing frameworks like CTM and RFM to drive data strategy decisions. It explains how recency, frequency, and monetary value play crucial roles in understanding user interactions and engagement, highlighting the segmentation of users into different value categories.
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