OOO - A Web3 Marketing Podcast cover image

OOO - A Web3 Marketing Podcast

#54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj

May 3, 2024
Eva Nevraj, Director of Growth at Persona3, discusses Web3 advertising, targeting native audiences, and why it converts better than Web2. They also explore integrating ads into marketing strategies and who should use Web3 advertising. Eva highlights Persona's curated network matching ads to high quality Dapps and running campaigns for major Web3 brands.
38:51

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Web3 advertising focuses on reaching targeted wallets for better engagement and results for advertisers.
  • In Web3 advertising, incentivizing users through actions like airdrops drives user participation.

Deep dives

Persona: Revolutionizing Web3 Advertising

Persona, a programmatic ad network, matches ads to high quality devs for top brands in the Web3 space, like PayPal and Metamask. The focus is on wallet-aware publishers, leading to better engagement and results for advertisers.

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