#54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj
May 3, 2024
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Eva Nevraj, Director of Growth at Persona3, discusses Web3 advertising, targeting native audiences, and why it converts better than Web2. They also explore integrating ads into marketing strategies and who should use Web3 advertising. Eva highlights Persona's curated network matching ads to high quality Dapps and running campaigns for major Web3 brands.
Web3 advertising focuses on reaching targeted wallets for better engagement and results for advertisers.
In Web3 advertising, incentivizing users through actions like airdrops drives user participation.
Higher campaign budgets in Web3 advertising allow for testing variations and longer durations across platforms for optimal results.
Deep dives
Persona: Revolutionizing Web3 Advertising
Persona, a programmatic ad network, matches ads to high quality devs for top brands in the Web3 space, like PayPal and Metamask. The focus is on wallet-aware publishers, leading to better engagement and results for advertisers.
Web3 Advertising Strategies: User Incentivization
Web3 advertising emphasizes incentivizing users through actions like airdrops or rewards for engagement, distinguishing it from traditional advertising. This approach aims to drive user participation by offering incentives for interactions.
Budget Considerations and Recommendations
A recommended minimum budget of $5,000 is advised for campaigns to allow for sufficient warm-up and engagement periods. Larger budgets enable testing of different banner variations for optimal results and longer campaign durations across multiple platforms.
Key Metrics: Click-through Rates and Cost Per Acquisition
Click-through rates and cost per acquisition metrics are crucial for evaluating the success of Web3 advertising campaigns. Higher click-through rates indicate user engagement, while monitoring cost per acquisition helps optimize campaign efficiency.
Industry Focus and Misconceptions in Web3 Advertising
DeFi projects are highlighted as benefiting most from Web3 advertising due to the active and engaged user base. Common misconceptions, like associating Web3 advertising only with shilling or brand awareness, are dispelled, emphasizing the broader branding and utility-driven approach in the space.
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone,
This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network.
Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data.
Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets.
Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more.
I brought her on to chat about:
* How does Web3 advertising different from Web2
* How Persona can help you reach Web3 native audiences
* Why Web3 advertising converts better than Web2
* How and when to integrate ads in your marketing strategy
* Who should use Web3 advertising and what for
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Eva - https://twitter.com/evaintheverse
Persona - https://persona3.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
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