Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,

This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi

Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.

a TL;DR

* Their product strategy and how that impacted their marketing decisions

* Their point farming campaign, Karma rewards, how they run and they aim with it

* The challenges in pushing Brahma.fi as an integrated smart account

* Pre-TGE strategy to build up the hype for ultimate Token launch

* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing

* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management