OOO - A Web3 Marketing Podcast
#63 The 2025 token launch marketing playbook w Mia Unhashed
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD
* Case studies and more. Get in touch: Mia - https://x.com/mia_unhashed Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Timestamps:
00:00 Introduction to Web3 and Mia's Journey
02:50 Current State of the Web3 Market
04:51 The Role of Marketers in Web3
08:55 When and Why to Launch a Token
10:50 Challenges of Token Launches
17:15 Common Mistakes in Token Launches
20:24 KPIs for Token Launches
24:38 Tracking Marketing Impact in Web3
26:14 Exploring Sentiment Tracking Tools
27:08 Mobilizing Community for Token Launches
32:22 The Role of Influencers in Marketing
37:41 Successful Airdrop Strategies
40:41 Handling Backlash and FUD
50:11 Lessons from Project Experiences
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