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#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
OOO - A Web3 Marketing Podcast
From Content Creation to Web3: A Marketer's Journey
Amanda Cassatt shares her background in media and marketing, her experience at HuffPost, and how she started Slant to support creators. She discusses her role as CMO at ConsenSys, building the first Web3 marketing team, and the challenges faced. She also talks about starting Serotonin, a Web3 native marketing agency, and highlights the importance of understanding the product, leveraging community actions, and blending Web2 and Web3 strategies in marketing.
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