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How To Not Screw Up Switching Your App to Subscriptions — Matt Ronge, Astropad
Jan 5, 2022
49:04
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Quick takeaways
- Switching to a subscription model requires generosity to existing customers and a focus on developing new features to convince users to subscribe.
- Offering lifetime subscriptions can present challenges with high churn rates and the need for ongoing revenue for small companies.
Deep dives
Matt Ronge's Journey from Apple to Astropad
Matt Ronge, co-founder and CEO of Astropad, shares his experience of transitioning from working at Apple and Garmin to launching Astropad, a creative tool that turns iPads into high-end drawing tablets. He talks about the founding story of Astropad, the challenges they faced, and the decision to switch their business model from upfront payments to subscriptions. Matt also discusses the impact of Apple's Sidecar on their business and how they pivoted to focus on Windows. Despite the difficulties they faced, he shares that it is possible for small companies to survive and thrive even when facing tough competition.
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