The Importance of Cash Flow in LTV Modeling

David: Are you funneling away people that have a higher actually higher lifetime value and limiting it? Matt: I really do believe most consumers are pretty rational. So they wouldn't be asking for the lifetime value if they didn't think that they were getting a good deal. David: What we need to do with our data is look back at some of these apps that have had subscriptions for a very long time and start to understand new revenue versus old revenue. That's the analysis we can do, Jacob.

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