How To Not Screw Up Switching Your App to Subscriptions — Matt Ronge, Astropad
Sub Club by RevenueCat
The Future of Subscriptions
The average retention of that lifetime user is actually going to be way longer. And then the other thing I've been thinking more and more about is that we really are so early in understanding how long these things are going to go. So if you're going to pick off some of your best highest intent users and charge them 200 bucks, you're probably significantly short changing your true lifetime value.
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