The Importance of Diversifying Your Product

On the podcast we talk with Matt about how to not screw up switching your app to subscriptions, why offering lifetime subscriptions might not be a great option, and what it’s like when Apple ‘sherlocks’ your product.

Our guest today is Matt Ronge, co-founder and CEO of Astropad. Having worked at Apple, Garmin, and founded several companies of his own, Matt is an experienced engineer and entrepreneur with a passion for building creative tools.

In this episode, you’ll learn:

• How to switch your app from paid to subscriptions
• Should you offer lifetime subscriptions?
• Why you should be charging more for your app’s subscription
• Tips for limiting subscriber churn

Links & Resources

• Garmin
• Giovanni Donelli

Matt Ronge’s Links

• Follow Matt Ronge on Twitter
• Matt's blog
• Matt’s blog post: How NOT to screw up switching your app to subscriptions
• Matt’s podcast
• Astropad
• Luna Display

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club