Writing and Publishing Process of a New Book

The conversation highlights the author's experience in writing and publishing a new book titled 'Selling Your Professional Service Firm, A Primer.' Despite initial doubts about having the capacity to write another book, the author successfully completed the project quickly. This achievement is contrasted against the slower pace of the co-host's recent publication efforts, illustrating differing approaches to writing. The discussion also emphasizes the purpose behind the book, which is not only to generate income but also to organize thoughts on the M&A process.