2Bobs—with David C. Baker and Blair Enns cover image

Selling Your Professional Services Firm

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Navigating Decision-Making in Business Negotiations

This chapter explores decision-making complexities in business negotiations, emphasizing the concept of 'best alternative to a negotiated agreement.' It delves into distractions that can lead to poor decisions, highlighting factors like sunk costs and emotional investments that can cloud judgment.

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