đ¤ You Need a Network, Not an Audience â Relationship Marketing with Michelle Warner
May 17, 2023
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Join business designer Michelle Warner, a networking expert with over 15 years of experience, as she enlightens listeners on the vital role of relationship marketing. Discover the differences between relationship and traffic marketing, and learn how to nurture a meaningful network in just five minutes a day. Michelle shares strategies for borrowing audiences effectively and emphasizes the power of genuine connections over mere social media following. This episode is a goldmine for solo entrepreneurs seeking sustainable growth!
Relationship marketing focuses on building genuine connections to generate high-quality leads, differentiating it from traffic-driven strategies.
Michelle Warner's 'Networking That Pays' system emphasizes intentional networking in just five minutes daily for lasting business relationships.
Podcasts serve as effective tools for engagement and networking, facilitating meaningful conversations that lead to business opportunities and referrals.
Deep dives
Introduction to the Business Big 3 Dashboard
A free Notion template called the Business Big 3 Dashboard is introduced, designed to help small business owners efficiently manage their operations related to project management, content creation, and sales activities. This resource aims to declutter digital workspaces, enhancing focus and productivity. The dashboard facilitates organization, allowing users to streamline their essential business practices and minimize feelings of overwhelm. By utilizing this dashboard, users can transform their chaotic work environment into a more structured and calm workspace.
The Essence of Relationship Marketing
Relationship marketing is highlighted as a powerful strategy that relies on forging genuine connections and conversations rather than traditional traffic marketing tactics. It emphasizes the importance of high-quality leads that lead to higher conversion rates, distinguishing it from the quantity-driven approach of traffic marketing. By creating meaningful relationships, business owners can increase referrals and build trust, ultimately leading to sustained business growth. The podcast delineates these concepts, arguing that relationship marketing can be particularly effective for service-oriented businesses.
Networking That Pays: Building Meaningful Connections
The concept of 'Networking That Pays' is presented, a system created to help entrepreneurs develop reliable leads and connections in just five minutes a day. This system encourages intentional networking by guiding users on who to include in their networks and how to maintain those relationships. Participants learn to establish a structure that fosters ongoing, reciprocal support among their connections, which enhances the potential for referrals and mutual growth. This approach focuses on long-term relationship building rather than short-term transactional interactions.
Distinguishing between Networks and Audiences
The discussion emphasizes the difference between a professional network and a social media audience, noting that successful networks are built on genuine relationships that support mutual goals. A network fosters two-way communication and collaboration, as opposed to an audience that typically consumes content passively. This distinction is vital because the most effective empowerment in business comes from deep relationships where knowledge and opportunities are shared. By nurturing a network rather than merely focusing on increasing follower counts, entrepreneurs can maintain more sustainable business relationships.
The Role of Podcasting Within Marketing
Podcasting is positioned within the relationship marketing framework as an effective tool for engagement and networking. It allows hosts to share their insights and build connections with their audiences while also serving as a platform to invite guests who may represent key connections within their target market. These meaningful conversations can lead to business opportunities and referrals, effectively bridging the gap between awareness and engagement. Overall, podcasts are recognized for their ability to enhance relationships, solidify connections, and support ongoing community engagement.
Today Iâm welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing!
With an MBA from one of the worldâs top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. Sheâs also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.
Together, Michelle and I talk aboutâ
What relationship marketing is
The difference between relationship marketing & traffic marketing
Who needs to be in your network (& who doesnât)
How to âborrow an audienceâ & why itâs so effective
đš Introducing The Fiorire Retreat, a transformative creative retreat happening this September in the heart of Austin. If you're an artist of any kind craving inspiration + connection, learn more & join us. (sponsored)
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