Navigating the Spectrum of Marketing: Relationship vs. Traffic

Today I’m welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing!

With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.

Together, Michelle and I talk about—

• What relationship marketing is
• The difference between relationship marketing & traffic marketing
• Who needs to be in your network (& who doesn’t)
• How to “borrow an audience” & why it’s so effective
• The one type of content you need to have

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