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Navigating Relationship Marketing
This chapter delves into the intricacies of structured marketing approaches that prioritize deeper engagement over mere awareness. Highlighting the significance of understanding audience stages and the nuances between B2B and B2C strategies, the discussion emphasizes the effective use of social media and podcasts as tools for nurturing connections. Emphasizing the value of smaller, meaningful interactions, the chapter outlines how successful podcasting can foster robust networks and lead to significant business opportunities.