Navigating Relationship Marketing

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This chapter delves into the intricacies of structured marketing approaches that prioritize deeper engagement over mere awareness. Highlighting the significance of understanding audience stages and the nuances between B2B and B2C strategies, the discussion emphasizes the effective use of social media and podcasts as tools for nurturing connections. Emphasizing the value of smaller, meaningful interactions, the chapter outlines how successful podcasting can foster robust networks and lead to significant business opportunities.

Today I’m welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing!

With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.

Together, Michelle and I talk about—

What relationship marketing is
The difference between relationship marketing & traffic marketing
Who needs to be in your network (& who doesn’t)
How to “borrow an audience” & why it’s so effective
The one type of content you need to have

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