Building Meaningful Connections

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This chapter emphasizes the importance of creating a thoughtful and intentional network, distinguishing it from just having a large social media following. It discusses practical strategies for nurturing relationships that can lead to referrals and collaborative opportunities, particularly in the context of supporting small business owners. The speakers share personal experiences and examples that illustrate the value of community engagement and genuine connections over algorithm-driven marketing.

Today I’m welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing!

With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.

Together, Michelle and I talk about—

What relationship marketing is
The difference between relationship marketing & traffic marketing
Who needs to be in your network (& who doesn’t)
How to “borrow an audience” & why it’s so effective
The one type of content you need to have

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