DTC Podcast Ep 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormick
Jun 12, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 2min
Flax Home's Rebrand
01:33 • 2min
The Rise of Linen in North America
03:54 • 2min
The Challenges of Readjusting to the New Normal
05:27 • 3min
Flax: A New Way to Brand Your Products
07:59 • 2min
The Importance of Brand Equity
10:20 • 4min
The Semantic Meaning of AI
14:39 • 2min
Will It: A Custom Font for Rest
16:18 • 3min
The D2C Blue: A Neutral Presentation of Strength
19:06 • 2min
Flax Home's New Brand Is Bold and Bold
21:01 • 2min
Tideo Launch: How to Make Sure Your Customers Come Along for the Ride
23:00 • 5min
How to Relaunch Your Social Ads
27:40 • 3min
How to Launch a Linen Cotton Blend
30:50 • 2min
How to Integrate a Rest Focused Brand
32:51 • 2min
How to Amplification Your Brand
35:03 • 2min
How to Amplification Your Influencer Posts
36:58 • 2min
The Importance of Creative Content Marketing
39:05 • 2min