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Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.
We discuss:
How to turn an unwelcome rebrand into an opportunity to address a broader audience
The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey
Amplifying brand messaging through influencers, community engagement, and the power of organic content
Don't miss out on this episode filled with tips and inspiration for building a legacy brand that resonates with its audience.
Timestamps:
0:00 Introduction
9:15 Introducing the linen-cotton blend and expanding the product range
17:55 Utilizing influencers to amplify brand messaging
22:10 Building a community around the rest-focused brand
26:35 Exploring opportunities for whitelisting influencer posts
30:05 Getting creative with platform utilization for brand growth
#RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand
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