Ep 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormick
DTC Podcast
How to Integrate a Rest Focused Brand
We want to get away from the product story like product is so important but if you're as a consumer what are the things that get you the most it's how it's going to make you feel right yes. This pivot away from having to be a 100% linen having to be all about aesthetics has really renewed our focus and it is what i think will help this brand continue to grow years and years down the road that's what we wantYou know we want a legacy brand that people think of when they think of rest no i totally agree.
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