Ep 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormick
DTC Podcast
The Semantic Meaning of AI
The hardest thing you know we've gone with a word that is not a pre-existing word and the scariest part about that is not being able to attribute an easy let's say story to it. We didn't see the visual yet it like you actually picked the word first and then a few weeks later you see the visual identity. There was some tears shed when we saw the visual identity because it was almost like relief like this word matches this visual, he says.
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