Ep 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormick
DTC Podcast
The Rise of Linen in North America
" linen is like centuries old as far as being used for home goods it's just I think in maybe the last five to seven maybe 10 that you're seeing more of a lean-in to this in North America," he says. "There has been a shift in what people want to bring into their home and whether they're willing to make that investment so yeah at the end of the day like we're very attached to our name but it doesn't define us completely."
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