Will It: A Custom Font for Rest

The brand the name everything for us is meant to evoke the idea of making room for rest and the fact that it actually looks different for everybody. The w is actually very intentionally slanted which is again that idea of being able to slow down for me. We don't take ourselves really seriously we care a lot and we are very intentional about everything we do but we didn't need it to be extremely serious, Eric says.

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