The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci
312 snips
Feb 28, 2025 
George Bonaci, VP of Growth at Ramp, shares his expertise from leading growth at previous companies like Gong and Samsara. He delves into the art of experimentation in growth, emphasizing detachment from outcomes and the importance of postmortems. Bonaci also discusses innovative hiring strategies for growth roles, focusing on potential over experience. He highlights unique marketing tactics like direct mail and influencer outreach, and the need for strong communication across teams to seize market opportunities. Plus, discover how AI is reshaping growth strategies.
AI Snips
Chapters
Transcript
Episode notes
Growth as Science
- Growth focuses on lead generation and finding repeatable, predictable growth channels.
- Every business is different, so growth requires a scientific approach of forming hypotheses and running experiments.
Balancing Bets
- Balance short-term, low-risk bets with long-term, high-risk, high-reward bets.
- Allocate resources across different time horizons, aligning with company goals and considering risk tolerance.
Prioritizing Velocity over Rigor
- George Bonaci's team at an unnamed company prioritized velocity over rigor in a website conversion experiment.
- While successful in the short term, they lacked understanding of what truly worked and had to backtrack later.