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11min chapter
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Science of Business Growth
This chapter explores the concept of treating business growth as a scientific endeavor, where experimentation and analysis are key to developing effective strategies. It highlights the need for a balanced approach between high-risk experiments and conservative improvements while establishing metrics to assess initiatives. Additionally, it discusses the complexities of customer acquisition costs and the importance of understanding market dynamics to achieve sustainable growth.
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